What is
ShopiPixel?
ShopiPixel is a Shopify app for server-side conversion tracking. Instead of sending tracking data through your customers' browsers, ShopiPixel transmits orders and customer actions server-side — from server to server — to advertising platforms like Meta, Google Analytics, TikTok and more, independent of the browser.
ShopiPixel in 90 seconds
See in ninety seconds how server-side tracking works — from the sale in your store to the report reaching your ad platforms.
Show transcript
Most online stores measure their ad performance with a tracking pixel in the browser. But that path is often blocked today — by iOS, ad blockers, and declined cookie banners. So a share of your sales is never measured.
ShopiPixel is a Shopify app for server-side conversion tracking. The data is captured directly in your store's system — and sent from the server to your ad platforms. Independent of the browser.
Here is how it works: When a customer buys in your store, ShopiPixel registers the event right on the server. The event is validated, duplicates are filtered out — and the data is delivered to your connected platforms. Meta, Google, TikTok — and seven more. Ten platforms, one integration. You connect the major platforms in a single click.
Your dashboard shows everything in real time: which campaign actually sells, how your customers find their way to checkout — and how complete your data is. So you optimize your advertising based on real numbers.
ShopiPixel is built for Shopify merchants — and for agencies: manage all client stores in a single dashboard. Developed and hosted in Germany. Designed for GDPR-compliant use.
ShopiPixel. Server-side conversion tracking for Shopify. Available on the Shopify App Store. More at shopipixel.de.
Why server-side tracking?
Classic browser tracking loses part of your data today. ShopiPixel steps in exactly at those points.
Browser tracking gets blocked
iOS, ad blockers and declined cookie banners block the classic tracking pixel in the browser. ShopiPixel captures purchases directly on the server instead — independent of the browser.
Sales go unmeasured
When the browser pixel is blocked, a share of your sales is never measured. Because ShopiPixel's data is captured directly in your store's system, it is not lost.
Connecting platforms one by one
Otherwise every ad platform needs its own connection. ShopiPixel delivers to ten platforms through a single integration — you connect the major ones in a single click.
Uncertainty about data protection
ShopiPixel is developed and hosted in Germany and is designed for GDPR-compliant use.
Ready in three steps
Install the app
Install ShopiPixel from the Shopify App Store. Setup takes less than five minutes.
Connect platforms
Connect your advertising platforms via one-click OAuth or enter the respective credentials.
Events flow server-side
Purchases and customer actions are now delivered directly from the server to your connected platforms.
Frequently asked questions
Who is ShopiPixel built for?
For Shopify merchants — and for agencies that manage multiple client stores in a single dashboard.
Do I need technical knowledge?
No. ShopiPixel installs automatically as a Shopify Web Pixel. You connect your advertising platforms via one-click OAuth or enter their respective credentials.
Which platforms are supported?
Meta, GA4, TikTok, Google Ads, Pinterest, Snapchat, LinkedIn, Microsoft Ads, Klaviyo and Custom Webhooks.
What does ShopiPixel cost?
You can use ShopiPixel with the Free plan permanently at no cost. For more features there are paid plans.
Ready for complete conversion data?
Start for free with server-side tracking for your Shopify store.