Knowledge about
Server-Side Tracking
Expert articles, guides and best practices for e-commerce tracking, privacy and platform integrations.
Server-Side Tracking for Shopify: The GDPR Guide
How to set up server-side tracking in your Shopify store in a privacy-compliant way — from consent and the cookie banner to data minimization. A practical setup guide.
July 15, 2026
GA4 Server-Side: More Precise Data for Your Store
Google Analytics 4 with Server-Side Measurement Protocol — why it makes a difference.
February 5, 2026
Meta CAPI for Shopify: The Complete Guide
Step-by-step guide to setting up Meta Conversions API with server-side tracking.
January 20, 2026Privacy-Compliant Conversion Tracking
How to use conversion tracking in a privacy-compliant way — without sacrificing important data.
January 10, 2026
iOS 14+ & Ad Blockers: Up to 40% Data Loss
Why browser tracking is becoming increasingly unreliable and what you can do about it.
December 1, 2025What is Server-Side Tracking?
Learn how server-side tracking works and why it's the future of e-commerce tracking.
November 15, 2025Ready for better tracking?
Start now for free with server-side conversion tracking.