How much conversion value
goes unrecorded?
Browser tracking loses signals to iOS, ad blockers and missing consents. Estimate the range for your store — in seconds.
Your estimated range
Set your average monthly revenue. The output is an illustrative range, not a forecast.
Illustrative estimate based on industry data — not a guarantee. According to case studies, server-side tracking captures 20–37% more conversions. The range shown applies this span to the monthly revenue you entered and is for illustration only. Actual figures depend on your store, industry, traffic sources and other factors.
Sources: Stape (opens in new window), Polar Analytics (opens in new window). E-commerce industry surveys — all figures are indicative.
Why tracking loss happens
Some of your conversions never reach the ad platforms — here's why, and the fix.
Why signals get lost
iOS tracking protection, ad blockers and missing or declined cookie consents stop browser pixels from reporting every conversion.
What “unrecorded” means
Conversions your store achieves but that aren't reported back to Meta, Google & co. — the platforms then optimise on incomplete data.
How server-side tracking helps
ShopiPixel sends conversions server-side via the platforms' official APIs — independent of the browser, for more complete signals.
More complete signals, better optimisation
Connect your platforms in minutes and send conversions server-side — built for GDPR-compliant use, with servers in Germany.