Product
Updates
New features, integrations and improvements. We continuously develop ShopiPixel.
Public REST API available
Official server-to-server interface for Enterprise customers
Three new endpoints (GET /api/v1/events, POST /api/v1/events single+bulk, GET /api/v1/stats) with Bearer token authentication. API keys are generated under /app/settings/api. Bulk inserts up to 100 events per request, multi-currency statistics aggregated in store currency. Detailed documentation at /documentation#api, code examples in cURL, Node.js, Python and PHP at /help/api. Available on the Enterprise plan.
Enhanced Matching for Offline Deals
Higher match rate for cold deals without an ad click
When offline deals are transmitted to the advertising platforms, the hashed contact data (email and phone number) is now additionally used for a direct match against each platform's user base. This means deals without a prior ad click (e.g. cold phone inquiries) can now also be attributed to the correct campaigns. No plaintext is transmitted, legal basis Art. 6(1)(f) GDPR. The privacy policy and DPA have been updated accordingly — active Enterprise shops will receive a separate notification. Available on the Enterprise plan.
Offline Deals, Event Triggers and Shopify Flow Action
Offline Deals — B2B tracking for phone and email conversions
Capture phone and email deals and send them as offline conversions to all ten ad platforms. Click IDs from the last 90 days are matched (gclid, fbclid, msclkid, ttclid, epik, scid, liFatId), per-platform lookback filters respect each platform's limits (Meta 7 days, Google Ads 90 days, TikTok 180 days). Available on the Enterprise plan.
Event Triggers — no-code custom events with a platform event picker
A five-step wizard per custom event: connect your events with platform-specific event codes across nine platforms, including Meta with 17 standard events, Google Ads GAQL conversion actions and Microsoft Ads conversion goals. Smart defaults suggest the right mapping automatically, Shopify webhooks can be mapped as triggers for nine topics. Available on the Enterprise plan.
Shopify Flow Action — native workflow integration
ShopiPixel shows up as a custom action right inside the Shopify Flow editor. Configure the custom event to send in an embedded App Bridge config page and tap into the full event pipeline with platform router and consent checks — including replay protection and idempotency via action_run_id. Available on the Enterprise plan.
Automatic data deletion after uninstallation
GDPR Art. 17 — Automatic deletion
Shop data is automatically deleted 30 days after app uninstallation. This includes tracking data, platform credentials, configurations and statistics. Platform credentials are immediately invalidated for security reasons (no further data is sent) and fully removed within 30 days — for OAuth platforms (currently Google Ads) the refresh token is additionally revoked at the provider. Legally required retention data (billing data, audit logs) is exempt.
Microsoft Ads: Full integration with server-side tracking
1-click OAuth connection
The Microsoft Ads integration has been completely overhauled. Instead of manually entering the UET Tag ID and CAPI token, you now connect Microsoft Ads via the official OAuth flow (Azure AD). Customer, account and UET Tag are read automatically.
Offline Conversions API instead of pilot CAPI
Purchase events are sent server-side via the official Microsoft Offline Conversions API — available for every Microsoft Ads customer, no pilot access required. Attribution via msclkid and Enhanced Conversions (SHA256-hashed email and phone) for users without a click ID.
UET JavaScript Tag in the Web Pixel
PageView, ViewContent, AddToCart and InitiateCheckout run via the UET JavaScript Tag in the Shopify Web Pixel and populate remarketing lists in the Microsoft Audience Network.
Migration of existing customers
Shops using the older Microsoft Ads configuration (UET Tag ID + CAPI token) must reconnect once. The settings area shows a "Connect with Microsoft" button for this purpose. All other platform configurations remain unchanged.
Privacy Policy clarified: Agency data catalog
§ 3.6j expanded
The catalog of data exchanged between sub-store and agency owner in the agency context is now fully named in § 3.6j of the Privacy Policy: shop owner contact email, sub-store platform configuration (without the credentials themselves), and event/quota usage. Existing shop owners must actively accept the new version.
Terms §4.14 added: Agency/Multi-Store Usage
New contractual section
§4.14 governs the contractual aspects of agency and multi-store features: authorization of the agency owner (§§ 164, 167 German Civil Code), owner billing as joint debt (§ 421 BGB), automatic termination upon the agency owner's plan loss (§ 158(2) BGB) and liability under § 278 BGB. A clarification on multi-shop operations by the same merchant is also added. Existing users must actively re-accept the Terms.
Agency Consent Flow: Two-stage opt-in with granular permission delegation
Two-stage opt-in
Agency links are only established after active confirmation by the shop owner. The owner sends an invitation, the shop owner confirms in the in-app dialog with a full overview of all shared data.
14 delegatable permissions
The shop owner individually selects from 14 permission categories which tasks to delegate to the agency owner — from read-only statistics to full access to credentials, audiences and debug console.
Two link types
Distinction between 'agency-managed' (service provider as further recipient pursuant to Art. 4(9) GDPR, not a sub-processor) and 'own organization' (multi-shop operation with the same controller). Legal basis for the data sharing: Art. 6(1)(a) GDPR (consent). This release includes a substantial DPA update (v10, 2026-04-24) — existing shops will be prompted to accept the new DPA via the legal update notification.
Right to revoke at any time
The shop owner can end the link at any time in the settings (Art. 7(3) GDPR). The revocation takes effect immediately — all actions of the agency owner are transparent in the shop's own audit log.
Agency Billing: Sub-Store Management & 9-Tab Dashboard
Sub-Store Billing
ENTERPRISE includes up to 3 sub-stores. Sub-store events count toward the owner quota (100K). Sub-stores stay on FREE and use ENTERPRISE features.
9-Tab Agency Dashboard
Central agency dashboard with 9 specialized tabs: Overview, Ad Performance, Attribution, Funnel, Cohorts, Alerts, Audiences, Exports and Quota.
Quota Management
Detailed overview of event usage per sub-store. Progress bars, warnings at 80% and 100% quota utilization.
CX Update: Consent Dashboard, Performance Monitoring & Intelligent Optimization
Consent Dashboard
Consent rates visualized by platform and time period. Impact on Event Match Quality directly visible (from GROWTH).
Event Latency Monitoring
Real-time monitoring of event latency per platform with trend indicators and proactive warnings (from GROWTH).
AI Recommendations
Data-driven optimization suggestions based on anonymous, aggregated KPIs. Can be disabled anytime (from GROWTH).
Token Expiry Warnings
Automatic email warnings before platform tokens expire (Pinterest 30 days, LinkedIn 60 days). All plans.
Attribution Model Comparison
Compare different attribution models side-by-side for informed budget decisions (from GROWTH).
Dashboard Customization
Customize your dashboard: arrange widgets, prioritize KPIs and save custom views (from SCALE).
Bulk Credential Import
Import platform credentials for multiple shops at once via CSV (ENTERPRISE).
Audience Sync: TikTok & Pinterest
TikTok Custom Audiences & Pinterest Customer Lists
Audience Sync now supports TikTok and Pinterest. Synchronize hashed customer data to all four platforms (Enterprise).
Cohort Export
CSV/XLSX Export
Export your retention heatmap and LTV data as CSV or XLSX (Enterprise).
Event Configuration, Custom Events & Refund Events
Per-Platform Event Toggles
Control which events are sent per platform. Disable unwanted events with a single click (from GROWTH).
Refund Events
Refund events are now sent to all configured platforms.
Custom Events
Create custom events and send them to all platforms via the API. Up to 20 custom events per shop (ENTERPRISE).
Creative Analytics, Marketing Mix Modelling, Custom Domain & Headless SDK
Creative Analytics
Performance analysis at the creative level: spend, revenue and ROAS per individual ad creative across all platforms.
Marketing Mix Modelling
Statistical channel analysis with budget simulation and seasonality modeling for data-driven budget decisions.
Custom Domain Tracking
Send tracking events via your own subdomain for improved first-party cookie attribution and higher data quality.
Headless Commerce SDK
Server-to-server event SDK for headless stores (Hydrogen, Next.js, custom storefronts) without browser dependency.
Multi-Store Management
Central agency dashboard for managing multiple Shopify stores with consolidated KPIs and reports.
Analytics Update: 10 New Features
Dashboard Analytics
6 KPIs, conversion rate, cart abandonment rate and revenue per platform directly in the dashboard.
Customer Journey & Funnel
Visual funnel flow with step-to-step conversion rate and drop-off analysis.
Ad Spend & ROAS
Import actual ad spend from 7 platforms and calculate real ROAS.
Cohort Analysis & LTV
Retention heatmap, lifetime value and repurchase analysis by customer cohort.
Audience Sync
Meta Custom Audiences and Google Ads Customer Match with SHA-256 hashed data.
Data-Driven Attribution
Markov chain-based attribution with automatic weekly recalculation.
Custom Report Builder
Custom reports with your own metrics, dimensions and filters. Export as CSV/XLSX.
Configurable Alerts
Custom rules with email and webhook notifications when thresholds are exceeded.
Real-Time Events (SSE)
Live event feed in the dashboard with Redis PubSub and automatic polling fallback.
Data Warehouse Export
Export tracking data via webhook, SFTP or download. Automatic PII stripping.
Instagram Profile & Privacy Policy Update
Instagram Profile
ShopiPixel is now on Instagram. Follow us for product updates, tracking tips and news.
Privacy Policy Extended
Section 3.12 "Social Media Presence" extended with Instagram profile. Joint controllership with Meta (Art. 26 GDPR) applies equally to Facebook and Instagram.
Social Media & Privacy Update
Facebook Page
ShopiPixel is now on Facebook. Follow us for product updates, tracking tips and news.
Privacy Policy Extended
New section 3.12 "Social Media Presence" added. Transparent information about joint controllership with Meta for Page Insights (Art. 26 GDPR).
Data Quality & Webhook Validation
Cross-Platform Event Deduplication
Platforms like Meta, TikTok, and Pinterest now receive a shared event ID for browser and server events. This allows platforms to recognize identical conversions and avoid double counting — even when the event arrives through both channels.
Webhook Payload Validation
All incoming Shopify webhooks are now structurally validated. Malformed payloads are detected, logged, and discarded — instead of causing unpredictable behavior.
ViewCategory Statistics
The dashboard now also captures ViewCategory events (category pages). This makes the complete customer funnel visible from category view to purchase.
Improved Google Consent Mode v2
Consent signals are now transmitted to Google Analytics 4 with every event — not just when advanced Consent Mode is enabled. Google always receives the correct consent status.
Pixel Resilience & Health Monitoring
Pixel Health Monitoring
Automatic detection when the web pixel stops working — with dashboard banner and email notification.
Auto-Switch & Recovery
If the pixel is down for an extended period, tracking automatically switches to Webhook-Only. Once the pixel starts sending again, Dual-Track is automatically restored.
Failure Rate Tracking
Real-time monitoring of pixel error rate with proactive anomaly detection.
Extended Integrations & Stability
Extended LinkedIn Integration
LinkedIn now supports 7 event types instead of 3: Purchase, AddToCart, InitiateCheckout, ViewContent, Search, Lead and CompleteRegistration. This means significantly more conversions are reported to LinkedIn.
More Reliable Conversion Counting
When browser and server events arrive simultaneously, conversions are now deduplicated even more reliably — no more double counting.
Improved Privacy Compliance
Consent data is now forwarded to all platforms across channels. CCPA opt-out settings are automatically respected.
Platform Improvements
More stable connections to Google Ads and Snapchat, improved data quality through optimised contact data processing and support for three additional event types: ViewCart, RemoveFromCart and Refund.
Security & Fraud Prevention
Automatic Integrity Checks
New protection mechanisms continuously monitor the consistency of your billing and account data. Irregularities are detected and resolved immediately.
Enhanced Access Protection
Suspicious access patterns are now automatically detected and blocked — for even better protection of your tracking data.
Server Security
Comprehensive improvements to our server security: stricter transport encryption, reduced attack surface and additional protection layers.
GA4 Tracking Improvements & Dual-Track Dedup
Cross-source deduplication
In dual-track mode (web pixel + webhooks active), Purchase and InitiateCheckout events are now deduplicated across channels. If the web pixel has already sent an event to all platforms, the repeated send is automatically skipped. This reliably prevents duplicate conversions in GA4, Meta, TikTok and all other platforms.
GA4 session_id in Measurement Protocol
GA4 events now include the session_id parameter. Google Analytics 4 can correctly assign events to a session, improving the quality of session reports and conversion paths in the GA4 dashboard.
Deterministic GA4 fallback without web pixel
In webhook-only mode, a stable derived client ID is used for GA4, so repeated purchases by the same customer are correctly recognised. Guest orders without a customer account receive an order-specific ID.
GA4 Client ID Persistence
New cookie _sp_ga4_cid
The web pixel now stores the GA4 Client ID in its own first-party cookie _sp_ga4_cid. This ensures the same Client ID is reliably transmitted to Google Analytics 4, even when the _ga cookie is blocked by ad blockers or browser restrictions.
Deferred Downgrades
Plan downgrade at period end
Downgrades to lower plans now take effect at the end of the billing period. All features of your current plan remain available until then.
Cancel downgrade
Scheduled downgrades can be cancelled at any time before they take effect.
Full-Funnel Tracking & Live Dashboard
Full-Funnel Tracking
All events are now sent to all configured platforms. Maximum data quality for every advertising platform.
Live Events Dashboard
Real-time view of all incoming events directly in the dashboard. Track PageViews, AddToCart and Purchases in real time.
Top Products
New widget shows the best-selling products with revenue and conversion data at a glance.
Locale Switching
The entire marketing website and app are now available in German and English.
4 New Platforms
Snapchat CAPI
Complete integration of the Snapchat Conversions API with automatic click ID detection.
LinkedIn Conversions API
Server-side tracking for LinkedIn Ads with li_fat_id support.
Microsoft Ads UET
Microsoft Advertising Universal Event Tracking via the server-side API.
Klaviyo Events API
Real-time events directly to Klaviyo for more precise email and SMS automations.
Attribution & Billing
Attribution Dashboard
Independent attribution analysis shows which platform brought the customer. Click-ID based and transparent.
Custom Webhooks
Send events to any endpoints. Ideal for own systems, data warehouses or third-party tools.
Billing & Overage
Transparent billing through Shopify Billing. Overage option for flexible scaling when limits are exceeded.
Launch
Meta Conversions API
Server-side tracking for Facebook and Instagram Ads with automatic fbp/fbc detection.
Google Analytics 4
Measurement Protocol integration for seamless GA4 data.
TikTok Events API
Server-side events for TikTok Ads with ttp/ttclid support.
Google Ads Enhanced Conversions
More precise conversion tracking for Google Ads campaigns.
Pinterest Conversions API
Server-side tracking for Pinterest Ads with epik click ID.
Ready for better tracking data?
Start for free now and see the difference in your conversion data.