New features, integrations and improvements. We continuously develop ShopiPixel.
Purchases with an order value of 0 — for example fully redeemed gift cards or free items — are reported to every platform you have connected, with a value of 0 and your store's currency. Every purchase appears in your conversion count, regardless of the amount.
For shops whose customers buy via an order form and skip the Shopify checkout (e.g. for cash on delivery), there is now an optional theme extension. Once activated in the theme editor, such orders are also sent to your connected advertising platforms with browser identity and consent — provided the end customer has given marketing consent. Setup is guided and available in onboarding as well as in the tracking settings.
Orders are counted against your order quota only once at least one advertising platform is connected and send-capable. Without a connected platform, your quota stays untouched.
When you switch to a lower plan, ShopiPixel automatically adjusts your active platform connections to the scope of the new plan: platforms no longer covered by the new plan are disconnected. The change takes effect at the next billing period — on a later upgrade you reconnect the affected platforms once.
When a visitor opens their cart, ShopiPixel now captures this as a dedicated ViewCart event and reports it separately to your advertising platforms. This lets you clearly distinguish cart views from product views in the platforms' reporting.
Category views (ViewCategory), the shipping step in checkout (AddShippingInfo) and Lead events are now captured as dedicated standard events and — wherever the platform offers a matching standard event — mapped per platform. On Pinterest, the events are assigned to Pinterest's dedicated standard events.
Form leads can optionally be forwarded to your advertising platforms as a Lead conversion. The feature is disabled by default, can be enabled per shop and only applies when marketing consent is present.
Cancellations and refunds are reported to your advertising platforms with a single, clear correction signal. This keeps the conversion values in the platforms clean and easy to follow.
For visitors who haven't granted marketing consent, you can enable an anonymous signal to Google in settings — with no personal data and no IP address. Google uses it to estimate aggregated conversions (Google Consent Mode Modeling). The feature is disabled by default and only applies when you explicitly turn it on.
ShopiPixel passes richer matching signals to the advertising platforms: even without a recognized customer, a stable pseudonymous identifier is sent per event, phone numbers are captured across more checkout fields, and hashed contact attributes (Enhanced Conversions) are sent to Google Analytics 4. This improves cross-platform matching of your conversions.
A new test mode switch in the tracking settings lets you verify your setup safely. While it is active, ShopiPixel treats every purchase as a test, marks it with a TEST hint on the Events page and excludes it from revenue, conversions and ad conversions — your numbers and the optimization of your ad campaigns stay clean. At the same time, you verify your setup platform by platform: where the platform offers a test tool (e.g. Meta, TikTok, Pinterest, GA4) your test shows up there, and for the rest ShopiPixel confirms readiness right inside the self-test under "Check your setup". For live operation, disable test mode again.
Alongside the one-click OAuth connection, you can now also set up Meta, TikTok, Pinterest and LinkedIn manually with your own credentials — for example with a Conversions/Events API token from your platform. This lets you set up conversion tracking even when you prefer not to use OAuth. Ad spend import and audience synchronization remain reserved for the OAuth connection.
Onboarding now guides you through setting up your cookie banner: you open your store, accept the banner, and ShopiPixel detects the consent signal automatically — green on success, with a clear note when no signal arrives. The dashboard also shows an anonymous block rate that measures, without cookies and without any link to individual visitors, how many page views are not captured because a banner is missing, plus a reminder if a banner is absent.
You now connect Meta, TikTok, Pinterest and LinkedIn with one-click OAuth — just like Google Ads and Microsoft Ads already. You click "Connect", authorize ShopiPixel, and then pick your ad account, pixel and conversion rule from dropdowns. The connection stays active permanently and refreshes itself automatically in the background.
The Dashboard chart now displays revenue, page views and conversions together over time — revenue as bars, page views as an area, conversions as a line, with separate axes for count and amount. Available on the Dashboard for the time periods supported by your plan.
The Customer Journey Sankey now shows the reach of each stage (how many journeys reached it) and the drop-offs after each stage as separate branches. Refunds are displayed as a separate branch off the purchase node. This lets you see at a glance where your customers leave the funnel. Available on the Dashboard and in the Agency multi-store funnel.
The Customer Journey now displays the paths through the funnel as an interactive Sankey diagram. Available on the Dashboard and in the Agency multi-store funnel.
Audience Sync synchronizes hashed customer segments to six advertising platforms — Meta Custom Audiences, Google Ads Customer Match (via the Google Data Manager API), TikTok Custom Audiences, Pinterest Customer Lists, Microsoft Ads Customer List audiences and Snapchat Segments. Only hashed identifiers are transmitted; segments only include buyers for whom you, as the store owner, have obtained marketing consent via your cookie banner. Available from the Enterprise plan.
In addition to the imported ad spend, ShopiPixel now also takes over the conversion values and counts reported by each advertising platform (e.g. Meta, Google Ads) according to its own attribution logic, per campaign. From these, a platform-attributed ROAS per campaign is calculated — both as a drilldown in the per-shop dashboard and in the cross-shop view for agencies. The value is clearly labelled as platform-attributed (source: the respective advertising platform) and uses a different methodology than the funnel dashboard; the two values may therefore differ. If a platform does not report a conversion value for a campaign, "n/a" is shown instead of an estimated value. Available from the Scale plan.
Cohort and LTV analysis was previously only available to shops with an active browser pixel. From now on, shops that use server-side webhook tracking exclusively (without the pixel) also receive the first-purchase-month breakdown and customer lifetime value. Customers are grouped solely via a non-reversible pseudonymous key — the email address is never stored. The analysis takes orders from 05/16/2026 onward into account; earlier orders from before that date cannot be included retroactively for data protection reasons.
During the 14-day free trial of a paid plan, the remaining time is now prominently shown in the dashboard, in the billing settings and in onboarding. Three days before the trial ends, you also receive a reminder email so you can decide in time whether to remain on the paid plan or cancel beforehand. After the trial ends, the plan automatically converts to a paid subscription — as described in the Terms § 3.3 — and the first charge occurs only then.
Whenever an order is refunded, cancelled or subsequently edited, ShopiPixel now automatically propagates the correction to Meta, Google Ads, Google Analytics 4, TikTok, Pinterest, Snapchat, Microsoft Ads and Klaviyo. Smart-bidding algorithms and lookalike models therefore see the same data basis as your shop back-end — no more optimization against revoked conversions. LinkedIn is intentionally skipped because the LinkedIn Conversions API currently does not provide a correction interface (data minimization).
Revenue reporting is now built on a unified source-of-truth architecture. Conversions from webhooks, pixel, headless SDK and the public REST API are merged consistently — even if a channel briefly goes offline, the revenue total stays correct. For Klaviyo, an order identifier is sent as a pseudonym instead of the email address on the correction path (data minimization).
An edge case during the initial install from the Shopify mobile app occasionally produced an empty onboarding screen. The path is now robust against all initial-auth variants.
Three new endpoints (GET /api/v1/events, POST /api/v1/events single+bulk, GET /api/v1/stats) with Bearer token authentication. API keys are generated under /app/settings/api. Bulk inserts up to 100 events per request, multi-currency statistics aggregated in store currency. Detailed documentation at /documentation#api, code examples in cURL, Node.js, Python and PHP at /help/api. Available on the Enterprise plan.
When offline deals are transmitted to the advertising platforms, the hashed contact data (email and phone number) is now additionally used for a direct match against each platform's user base. This means deals without a prior ad click (e.g. cold phone inquiries) can now also be attributed to the correct campaigns. No plaintext is transmitted, legal basis Art. 6(1)(f) GDPR. The privacy policy and DPA have been updated accordingly — active Enterprise shops will receive a separate notification. Available on the Enterprise plan.
Capture phone and email deals and send them as offline conversions to nine ad platforms (all except GA4). Click IDs from the last 90 days are matched (gclid, gbraid, wbraid, fbclid, msclkid, ttclid, epik, scid, liFatId), per-platform lookback filters respect each platform's limits (Meta 7 days, Google Ads 90 days, TikTok 180 days). Available on the Enterprise plan.
A five-step wizard per custom event: connect your events with platform-specific event codes across eight platforms, including Meta with 17 standard events, Google Ads GAQL conversion actions and Microsoft Ads conversion goals. Smart defaults suggest the right mapping automatically, Shopify webhooks can be mapped as triggers for ten topics. Available on the Enterprise plan.
ShopiPixel shows up as a custom action right inside the Shopify Flow editor. Configure the custom event to send in an embedded configuration page and tap into the full event pipeline with platform router and consent checks — including replay protection that reliably sends identical flow retries only once. Available on the Enterprise plan.
Shop data is automatically deleted within roughly 48 hours after app uninstallation (Shopify sends the deletion request about 48 hours after uninstallation), at the latest after 30 days. This includes tracking data, platform credentials, configurations and statistics. Encrypted backups are deleted within 30 days. Platform credentials are immediately invalidated for security reasons (no further data is sent) — for OAuth platforms (currently Google Ads) the refresh token is additionally revoked at the provider. Legally required retention data (billing data, audit logs) is exempt.
The Microsoft Ads integration has been completely overhauled. Instead of manually entering the UET Tag ID and CAPI token, you now connect Microsoft Ads via the official OAuth flow (Azure AD). Customer, account and UET Tag are read automatically.
Purchase events are sent server-side via the official Microsoft Offline Conversions API — available for every Microsoft Ads customer, no pilot access required. Attribution via msclkid and Enhanced Conversions (SHA256-hashed email and phone) for users without a click ID.
PageView, ViewContent, AddToCart and InitiateCheckout run via the UET JavaScript Tag in the Shopify Web Pixel and populate remarketing lists in the Microsoft Audience Network.
Shops using the older Microsoft Ads configuration (UET Tag ID + CAPI token) must reconnect once. The settings area shows a "Connect with Microsoft" button for this purpose. All other platform configurations remain unchanged.
The catalog of data exchanged between sub-store and agency owner in the agency context is now fully named in § 3.6j of the Privacy Policy: shop owner contact email, sub-store platform configuration (without the credentials themselves), and event/quota usage. Existing shop owners must actively accept the new version.
§4.14 governs the contractual aspects of agency and multi-store features: authorization of the agency owner (§§ 164, 167 German Civil Code), owner billing as joint debt (§ 421 BGB), automatic termination upon the agency owner's plan loss (§ 158(2) BGB) and liability under § 278 BGB. A clarification on multi-shop operations by the same merchant is also added. Existing users must actively re-accept the Terms.
Agency links are only established after active confirmation by the shop owner. The owner sends an invitation, the shop owner confirms in the in-app dialog with a full overview of all shared data.
The shop owner individually selects from 15 permission categories which tasks to delegate to the agency owner — from read-only statistics to full access to credentials, audiences and debug console.
Distinction between 'agency-managed' (service provider as further recipient pursuant to Art. 4(9) GDPR, not a sub-processor) and 'own organization' (multi-shop operation with the same controller). Legal basis for the data sharing: Art. 6(1)(a) GDPR (consent). This release includes a substantial DPA update (v10, 2026-04-24) — existing shops will be prompted to accept the new DPA via the legal update notification.
The shop owner can end the link at any time in the settings (Art. 7(3) GDPR). The revocation takes effect immediately — all actions of the agency owner are transparent in the shop's own audit log.
ENTERPRISE includes up to 3 sub-stores. Sub-store events count toward the owner quota (100K). Sub-stores stay on FREE and use ENTERPRISE features.
Central agency dashboard with 9 specialized tabs: Overview, Ad Performance, Attribution, Funnel, Cohorts, Alerts, Audiences, Exports and Quota.
Detailed overview of event usage per sub-store. Progress bars, warning at 80% and critical notice at 95% quota utilization.
Consent rates visualized by platform and time period. Impact on Event Match Quality directly visible (from GROWTH).
Real-time monitoring of event latency (average and peak) with proactive warnings (Growth and up).
Data-driven optimization suggestions based on anonymous, aggregated KPIs. Can be disabled anytime (from GROWTH).
Automatic email warnings before platform tokens expire (Pinterest 30 days, LinkedIn 60 days). All plans.
Compare different attribution models side-by-side for informed budget decisions (from GROWTH).
Customize your dashboard: arrange widgets, prioritize KPIs and save custom views (from SCALE).
Import platform credentials for multiple shops at once via CSV (ENTERPRISE).
Audience Sync now supports TikTok and Pinterest. Synchronize hashed customer data to all four platforms (Enterprise).
Export your retention heatmap and LTV data as CSV or XLSX (Enterprise).
Control which events are sent per platform. Disable unwanted events with a single click (from GROWTH).
Refund events are now sent to all configured platforms.
Create custom events and send them to all platforms via the API. Up to 20 custom events per shop (ENTERPRISE).
Performance analysis at the creative level: revenue, conversions and conversion rate per individual ad creative across all platforms.
Statistical channel analysis with per-channel contribution, saturation curves and incrementality tests for data-driven budget decisions.
Send tracking events via your own subdomain for improved first-party cookie attribution and higher data quality.
Server-to-server event SDK for headless stores (Hydrogen, Next.js, custom storefronts) without browser dependency.
Central agency dashboard for managing multiple Shopify stores with consolidated KPIs and reports.
6 KPIs, conversion rate, cart abandonment rate and revenue per platform directly in the dashboard.
Visual funnel flow with step-to-step conversion rate and drop-off analysis.
Import actual ad spend from 7 platforms and calculate real ROAS.
Retention heatmap, lifetime value and repurchase analysis by customer cohort.
Meta Custom Audiences and Google Ads Customer Match with SHA-256 hashed data.
Data-driven attribution with automatic, regular updating of the weights.
Custom reports with your own metrics, dimensions and filters. Export as CSV/XLSX.
Custom rules with email and webhook notifications when thresholds are exceeded.
Live event feed in the dashboard with instant delivery and automatic polling fallback.
Export tracking data via webhook, SFTP or download. Automatic PII stripping.
ShopiPixel is now on Instagram. Follow us for product updates, tracking tips and news.
Section 3.12 "Social Media Presence" extended with Instagram profile. Joint controllership with Meta (Art. 26 GDPR) applies equally to Facebook and Instagram.
ShopiPixel is now on Facebook. Follow us for product updates, tracking tips and news.
New section 3.12 "Social Media Presence" added. Transparent information about joint controllership with Meta for Page Insights (Art. 26 GDPR).
Platforms like Meta, TikTok, and Pinterest now receive a shared event ID for browser and server events. This allows platforms to recognize identical conversions and avoid double counting — even when the event arrives through both channels.
All incoming Shopify webhooks are now structurally validated. Malformed payloads are detected, logged, and discarded — instead of causing unpredictable behavior.
The dashboard now also captures ViewCategory events (category pages). This makes the complete customer funnel visible from category view to purchase.
Consent signals are now transmitted to Google Analytics 4 with every event — not just when advanced Consent Mode is enabled. Google always receives the correct consent status.
Automatic detection when the web pixel stops working — with dashboard banner and email notification.
If the pixel is down for an extended period, tracking automatically switches to Webhook-Only. Once the pixel starts sending again, Dual-Track is automatically restored.
Real-time monitoring of pixel error rate with proactive anomaly detection.
LinkedIn now supports 7 event types instead of 3: Purchase, AddToCart, InitiateCheckout, ViewContent, Search, Lead and CompleteRegistration. This means significantly more conversions are reported to LinkedIn.
When browser and server events arrive simultaneously, conversions are now deduplicated even more reliably — no more double counting.
Consent data is now forwarded to all platforms across channels. CCPA opt-out settings are automatically respected.
More stable connections to Google Ads and Snapchat, improved data quality through optimised contact data processing and support for three additional event types: ViewCart, RemoveFromCart and Refund.
New protection mechanisms continuously monitor the consistency of your billing and account data. Irregularities are detected and resolved immediately.
Suspicious access patterns are now automatically detected and blocked — for even better protection of your tracking data.
Comprehensive improvements to our server security: stricter transport encryption, reduced attack surface and additional protection layers.
In dual-track mode (web pixel + webhooks active), Purchase and InitiateCheckout events are now deduplicated across channels. If the web pixel has already sent an event to all platforms, the repeated send is automatically skipped. This reliably prevents duplicate conversions in GA4, Meta, TikTok and all other platforms.
GA4 events now include the session_id parameter. Google Analytics 4 can correctly assign events to a session, improving the quality of session reports and conversion paths in the GA4 dashboard.
In webhook-only mode, a stable derived client ID is used for GA4, so repeated purchases by the same customer are correctly recognised. Guest orders without a customer account receive an order-specific ID.
The web pixel now stores the GA4 Client ID in its own first-party cookie _sp_ga4_cid. This ensures the same Client ID is reliably transmitted to Google Analytics 4, even when the _ga cookie is blocked by ad blockers or browser restrictions.
Downgrades to lower plans now take effect at the end of the billing period. All features of your current plan remain available until then.
Scheduled downgrades can be cancelled at any time before they take effect.
All events are now sent to all configured platforms. Maximum data quality for every advertising platform.
Real-time view of all incoming events directly in the dashboard. Track PageViews, AddToCart and Purchases in real time.
New widget shows the best-selling products with revenue and conversion data at a glance.
The entire marketing website and app are now available in German and English.
Complete integration of the Snapchat Conversions API with automatic click ID detection.
Server-side tracking for LinkedIn Ads with li_fat_id support.
Microsoft Advertising Universal Event Tracking via the server-side API.
Real-time events directly to Klaviyo for more precise email and SMS automations.
Independent attribution analysis shows which platform brought the customer. Click-ID based and transparent.
Send events to any endpoints. Ideal for own systems, data warehouses or third-party tools.
Transparent billing through Shopify Billing. Overage option for flexible scaling when limits are exceeded.
Server-side tracking for Facebook and Instagram Ads with automatic fbp/fbc detection.
Measurement Protocol integration for seamless GA4 data.
Server-side events for TikTok Ads with ttp/ttclid support.
More precise conversion tracking for Google Ads campaigns.
Server-side tracking for Pinterest Ads with epik click ID.
Start for free now and see the difference in your conversion data.