Question 1

What is server-side tracking and why do I need it?

Accepted Answer

Server-side tracking sends conversion data directly from your server to advertising platforms like Meta, Google, or TikTok. Unlike traditional browser pixels, it is not blocked by ad blockers and works reliably even after iOS 14+ restrictions. The result: according to industry data, up to 30% more captured conversions and better data for your ad campaigns.

Question 2

Who is ShopiPixel suitable for?

Accepted Answer

ShopiPixel is suitable for all Shopify merchants who advertise on Meta (Facebook/Instagram), Google, TikTok, or other platforms. You benefit especially if you notice that your conversion numbers in the Ads Manager don't match your actual sales.

Question 3

How long does the setup take?

Accepted Answer

The basic setup takes about 5-10 minutes per platform. You only need your Pixel ID and an access token from the respective platform. ShopiPixel automatically validates your inputs and immediately shows you whether the connection works.

Question 4

Can I try ShopiPixel for free?

Accepted Answer

Yes! The Free plan is permanently free and includes up to 50 orders per month with Meta integration. Paid plans also include a 14-day free trial to try out all features.

Question 5

Do I still need the regular browser pixel?

Accepted Answer

ShopiPixel uses a dual-track approach: We use both a web pixel in the browser and server-side events. The browser pixel captures early events like PageView and AddToCart, while server-side secures the important conversion events like Purchase. The combination delivers the best results.

Question 6

What happens during a server outage?

Accepted Answer

ShopiPixel runs on German servers with 99.5% targeted availability. Events are buffered and automatically resent during temporary outages. You can see the current system status at shopipixel.de/status.

Question 7

Which events are sent to the platforms?

Accepted Answer

ShopiPixel sends all important e-commerce events: PageView, ViewContent (product view), AddToCart, InitiateCheckout, AddPaymentInfo, Purchase, and more. Depending on the platform, events are automatically transmitted in the correct format.

Question 8

How does the attribution analysis work?

Accepted Answer

ShopiPixel sends all conversion events to all configured platforms — as is industry standard. Each platform uses its own attribution model. Additionally, ShopiPixel offers an independent attribution analysis using click IDs to show a neutral overview.

Question 9

Can I read from or write to ShopiPixel programmatically?

Accepted Answer

Yes — the Public REST API (Enterprise plan) offers three endpoints: GET /api/v1/events reads your events with pagination, POST /api/v1/events creates events individually or in bulks of up to 100, GET /api/v1/stats returns aggregated metrics with multi-currency conversion. Authentication via Bearer token, generated in /app/settings/api. Code examples in cURL, Node.js, Python and PHP at /help/api.

Question 10

Is ShopiPixel designed for GDPR-compliant use?

Accepted Answer

ShopiPixel is designed for GDPR-compliant use: Tracking and customer data is stored in German data centers, API credentials are encrypted with shop-specific keys, and personal data is never stored in plain text. Optional AI summaries process only anonymous, aggregated metrics — no personal data. IMPORTANT: As a shop operator, you are responsible for obtaining legally compliant consent from your customers (cookie banner).

Question 11

Do I still need a cookie banner?

Accepted Answer

Yes. Even with server-side tracking, personal data (such as email addresses from purchases) is transmitted to advertising platforms. You need your customers' consent for this. ShopiPixel automatically respects Shopify's Customer Privacy settings - events are only sent when the customer has consented.

Question 12

What data is stored?

Accepted Answer

ShopiPixel stores event data (which events were sent and when), pseudonymized customer data (for deduplication), and your encrypted API credentials. Raw customer data such as email addresses are not stored in plain text and are automatically deleted after 30-365 days (depending on the plan).

Question 13

Is there a Data Processing Agreement (DPA)?

Accepted Answer

Yes. By using ShopiPixel, you automatically accept our DPA in accordance with Art. 28 GDPR. You can find it at shopipixel.de/dpa. The DPA governs how we as a data processor handle your customers' data.

Question 14

How does the AI analysis work?

Accepted Answer

The optional AI analysis automatically summarizes your dashboard data and provides actionable recommendations. Only anonymous, aggregated metrics such as revenue, conversion rate, and success rate are processed — no customer data, no email addresses, no personal information. You can disable AI analysis at any time in your settings.

Question 15

How are orders counted?

Accepted Answer

Every completed order in your shop for which a Purchase event is sent is counted. Test orders and cancelled orders are not counted.

Question 16

What happens when I reach my order limit?

Accepted Answer

When you reach the limit, you have two options: 1) Upgrade to a higher plan, or 2) Activate overage billing (tiered by plan, e.g. $13 per 1,000 orders on Scale plan). The overage option is only available on paid plans. You'll receive a notification at 80% and 100% usage. You can find the overage settings in the app under Billing — click on your current plan in the top right corner.

Question 17

Can I cancel at any time?

Accepted Answer

Yes. The Free plan can be cancelled at any time without notice. Paid plans have a minimum term of one billing period (30 days) and can be cancelled at the end of the billing period. Downgrades to a lower plan also take effect at the end of the billing period — you keep all features of your current plan until then. Cancellation is done simply by uninstalling the app.

Question 18

How does billing work?

Accepted Answer

Billing runs entirely through Shopify. You see the costs on your Shopify invoice. There is no separate payment to us - everything runs through the secure Shopify Billing System.

Question 19

How does a plan downgrade work?

Accepted Answer

With a downgrade, your current plan remains active until the end of the billing period. You keep all features and limits. The lower plan automatically takes effect at the next billing cycle. You can cancel a scheduled downgrade at any time.

Question 20

What happens to my data after uninstalling?

Accepted Answer

After uninstalling the ShopiPixel app, your tracking data, configurations and statistics are retained for 30 days and then automatically and permanently deleted. Platform credentials are immediately invalidated for security reasons (no further data is sent to advertising platforms) and fully deleted within 30 days — for OAuth platforms (currently Google Ads) the refresh token is additionally revoked at the provider. Within this 30-day window, you can reinstall the app and tracking data will be preserved during this period. If your paid billing period is still active, you retain your plan and its features for the remaining days on reinstall (in line with Shopify's recommendation). After the billing period expires or if you initiated a downgrade to FREE before uninstalling, you land on the FREE plan. Platform credentials must be reconnected in every case for security reasons. Billing is handled by Shopify — ShopiPixel does not store its own billing documents. You can export your data at any time before uninstalling.

Question 21

Which platforms are supported?

Accepted Answer

ShopiPixel supports: Meta (Facebook & Instagram), Google Analytics 4, TikTok, Google Ads, Pinterest, Snapchat, LinkedIn, Microsoft Ads (Bing), Klaviyo, and Custom Webhook. The available platforms depend on your plan - the Scale plan includes all 10 integrations.

Question 22

Where do I find my Pixel ID and Access Token?

Accepted Answer

Meta: Events Manager → Settings → Conversions API. Google Analytics 4: Admin → Data Streams → Measurement Protocol. TikTok: Events Manager → Settings. In the app, you'll find a link to the relevant documentation for each platform.

Question 23

Why don't the numbers in the Ads Manager match exactly?

Accepted Answer

Small discrepancies (5-10%) are normal and have various reasons: Attribution windows differ, events can arrive delayed, and platforms deduplicate events differently. The important thing is that the trend is correct and you see significantly more conversions than before.

Question 24

Why are my events not being processed even though they are received?

Accepted Answer

This is usually caused by missing platform configuration. For Google Ads, under Goals > Settings > Enhanced conversions for web, the method must be set to "Google Ads API" — with "Google Tag", API events are not processed. For LinkedIn, the Conversion Rule must have the type "Conversions API". For Microsoft Ads, a Conversion Goal must be linked to the UET Tag. Also check that API tokens are still valid and have the required write permissions. A complete guide can be found under Help > Platform Setup.

Question 25

Why are cart events missing in Meta in Webhook-Only mode?

Accepted Answer

Shopify cart webhooks do not include customer data (email, IP, cookies) — a shopping cart is anonymous on Shopify until checkout. However, Meta requires at least one user identifier for matching. Purchase and checkout events work perfectly since Shopify provides full customer data for these. For complete funnel tracking we recommend Dual-Track mode (Web Pixel + Webhooks).

Question 26

Why are no conversions showing in Google Ads?

Accepted Answer

Google Ads shows conversions with up to 24 hours delay. Make sure that in your Google Ads account under Goals → Settings, both 'Enhanced Conversions' (method: Google Ads API) and 'Enhanced Conversions for Leads' are enabled. Without an active Google Ads campaign, organic purchases are not counted as conversions.

Question 27

How do I connect Microsoft Ads with ShopiPixel?

Accepted Answer

In the Microsoft Ads settings, click "Connect with Microsoft". The OAuth flow opens via Azure AD: sign in once with your Microsoft Ads account and confirm the permissions. Next, pick customer, account and your UET Tag from dropdowns. ShopiPixel checks whether an Offline Conversion Goal already exists and provisions one automatically if needed. After roughly two hours of goal propagation, everything is ready. No token copy-paste, no manual ID entry.

Question 28

Do I need special access or a pilot token for Microsoft?

Accepted Answer

No. ShopiPixel uses the official Offline Conversions API, which is available for every Microsoft Ads customer. Microsoft's CAPI is currently restricted to enterprise pilot customers — that would be a blocker for most Shopify merchants. The Offline Conversions API delivers the same functionality: msclkid-based attribution, Enhanced Conversions via hashed email and phone, server-side dispatch from Shopify webhooks. The only difference is latency: minutes instead of seconds, which is irrelevant for attribution and Smart Bidding.

Question 29

How are Microsoft Ads conversions attributed?

Accepted Answer

ShopiPixel uses two matching techniques. First: when a user clicks a Microsoft Ads ad, Microsoft appends the msclkid parameter to the URL. ShopiPixel extracts the msclkid automatically and stores it in a cookie. On purchase, the msclkid is sent via the Offline Conversions API. Second (fallback): if no msclkid is available, SHA256-hashed values of email and phone are transmitted to Microsoft (Enhanced Conversions). Microsoft matches these hashes against its user profiles — plain-text PII never leaves your server.

Question 30

When will I see the first Microsoft Ads conversions in reporting?

Accepted Answer

After setup, goal propagation on Microsoft's side takes roughly two hours — this is a Microsoft process that ShopiPixel cannot accelerate. After that, purchase events appear in your Microsoft Ads account under Conversions → Goals as soon as the first purchase is processed. Reporting data (spend, ROAS) becomes available in ShopiPixel within a few hours as soon as the first clicks are recorded.

Question 31

How do I reach support?

Accepted Answer

You can reach us by email at support@shopipixel.de or via the contact form at shopipixel.de/contact. In the app, you'll also find a help section with guides. We typically respond within 24 hours, often faster.

Question 32

Are there video tutorials?

Accepted Answer

Video tutorials are in progress and will be available soon. Currently, you can find written guides in the app under 'Help & Documentation'.

Question 33

How often is the newsletter sent?

Accepted Answer

We send our newsletter about 1-2 times per month. You'll receive product updates, tracking tips and best practices — no spam.

Question 34

How can I unsubscribe from the newsletter?

Accepted Answer

Every newsletter email contains an unsubscribe link at the bottom. One click is all it takes and you won't receive any further emails. You can unsubscribe at any time.

Question 35

What data is stored for the newsletter?

Accepted Answer

We only store your email address, chosen language and the time of registration/confirmation. All data is deleted after unsubscription. Details can be found in our Privacy Policy under Section 3.9.

Question 36

What's in the newsletter?

Accepted Answer

The newsletter contains tips on server-side tracking, new ShopiPixel features, best practices for conversion optimization and occasional industry news around e-commerce and privacy.

Question 37

How is the ROAS calculated?

Accepted Answer

ShopiPixel imports actual ad spend from up to 7 platforms (Meta, Google Ads, TikTok, Pinterest, Snapchat, LinkedIn, Microsoft Ads) and calculates ROAS based on attributed conversions. This gives you a real ROAS instead of estimated values.

Question 38

What data is transmitted during Audience Sync?

Accepted Answer

During Audience Sync, only SHA-256 hashed email addresses and phone numbers are transmitted to the platforms. Plain text data never leaves the server. Platforms can use the hashes for matching without knowing the original data.

Question 39

What does the Customer Journey show?

Accepted Answer

The Customer Journey shows the complete funnel flow of your customers: from PageView through ViewContent and AddToCart to Purchase. You see the conversion rate between each step, bounce rates and traffic sources per touchpoint.

Question 40

What is cohort analysis?

Accepted Answer

Cohort analysis groups your customers by the period of their first purchase and shows you how repurchase behavior and lifetime value develop over time. This helps you identify which acquisition periods bring the most valuable customers.

Question 41

How do the alerts work?

Accepted Answer

You define rules with metrics and thresholds (e.g. 'Conversion rate below 2%'). When thresholds are exceeded, you are notified via email or webhook. Cooldown intervals prevent you from being flooded with notifications during temporary fluctuations.

Question 42

What export formats are available?

Accepted Answer

ShopiPixel supports CSV and XLSX for dashboard exports, NDJSON and CSV for Data Warehouse exports. Data can be sent to an endpoint via webhook, delivered via SFTP or downloaded directly. Automatic PII stripping is performed before export.

Question 43

How does data-driven attribution work?

Accepted Answer

Data-driven attribution uses a Markov chain model that automatically distributes conversion value across all touchpoints along the customer journey. Weights are recalculated weekly based on your real data, giving you a realistic picture of each channel's contribution.

Question 44

What does Creative Analytics show?

Accepted Answer

Creative Analytics analyzes your ads at the creative level: which images, videos and copy convert best. You see spend, revenue and ROAS per individual ad — based on real server-side conversions rather than estimated platform metrics. This helps you detect creative fatigue early and optimize your ads proactively. Available from the Scale plan.

Question 45

What is Marketing Mix Modelling?

Accepted Answer

Marketing Mix Modelling (MMM) is a statistical method that analyzes how all marketing channels interact. Unlike click-based attribution, MMM also considers indirect effects and external factors like seasonality. You can simulate budget scenarios and make data-driven decisions about how to optimally allocate your ad budget. Available from the Enterprise plan.

Question 46

How does Multi-Store Management work for agencies?

Accepted Answer

The Enterprise plan includes up to 3 linked stores. Every link is created through a two-step opt-in: you invite a store, the owner confirms in the in-app dialog and individually selects from 14 permissions which tasks to delegate. Events of linked stores count toward the shared owner quota (100K). Two link types are available — 'Agency-managed' for service providers and 'Self-owned organization' for multi-shop operators. Each store remains strictly isolated, every action traceable in the audit log. The shop owner can end the link at any time under Art. 7(3) GDPR.

Question 47

What are the benefits of Custom Domain Tracking?

Accepted Answer

Custom Domain Tracking sends events via your own subdomain (e.g. track.your-store.com) instead of the ShopiPixel domain. Browsers treat cookies from your own domain as first-party, which extends cookie lifetime and improves Event Match Quality. Especially helpful with Safari ITP and other browser restrictions. Available from the Growth plan.

Question 48

Do I need the Headless SDK?

Accepted Answer

The Headless SDK is only relevant if your store uses a headless architecture (e.g. Hydrogen, Next.js or a custom storefront). In this case, the Shopify Web Pixel doesn't run in the browser, and you need a server-to-server solution for event delivery. The SDK provides a standardized data layer format compatible with all supported platforms. Available from the Scale plan.

Question 49

What is the Consent Dashboard?

Accepted Answer

The Consent Dashboard shows you the consent rates of your store visitors broken down by platform and time period. You can see how many visitors accept tracking and how it affects your Event Match Quality. All data is displayed in a privacy-friendly way without personal information. Available from the Growth plan.

Question 50

How does event latency monitoring work?

Accepted Answer

ShopiPixel measures the latency of every single event from capture to delivery to the platform. In the dashboard, you see the average latency per platform with trend indicators. You'll be proactively warned about unusually high latency or delivery issues. Available from the Growth plan.

Question 51

When do platform tokens expire?

Accepted Answer

Most platform tokens (Meta, Google, TikTok, Snapchat, Microsoft Ads, Klaviyo) are permanently valid and don't expire. Exceptions: Pinterest access tokens expire after 30 days and LinkedIn access tokens after 60 days. ShopiPixel warns you in time via email so you can renew the tokens before tracking is interrupted.

Question 52

What are AI recommendations?

Accepted Answer

AI recommendations analyze exclusively anonymous, aggregated metrics from your dashboard (revenue, conversion rate, success rate, ROAS) and give you concrete optimization suggestions. No customer data, no email addresses — only numbers. You can disable recommendations anytime in settings. Available from the Growth plan.

Question 53

What is tester mode?

Accepted Answer

By invitation, selected shops can test all ShopiPixel features and platforms for free. The tester mode can be terminated by ShopiPixel at any time.

Question 54

What happens after tester mode ends?

Accepted Answer

After the tester mode ends, your shop automatically switches to the free Free plan (50 orders, Meta CAPI). You can upgrade to a paid plan at any time.

Question 55

How does the agency accept flow work?

Accepted Answer

The agency link is created in two steps: 1) The Enterprise owner invites a store into the agency dashboard and chooses the link type ('Agency-managed' or 'Self-owned organization'). 2) The shop owner opens the in-app dialog, sees all details (shared data, owner identity, link type) and individually selects from 14 permissions which tasks to delegate. The link is only active after active confirmation. The legal basis for the data sharing is the shop owner's consent under Art. 6(1)(a) GDPR; the process satisfies the consent requirements of Art. 7 GDPR (freely given, informed, unambiguous, demonstrable) and is recorded in the consent log pursuant to Art. 7(1) GDPR.

Question 56

What are the 14 agency capabilities?

Accepted Answer

The 14 granular permissions cover every task an agency owner can take over. Read (mandatory): view_analytics. Management: manage_platforms (credentials), manage_event_config, manage_tracking_settings, manage_gtm, manage_headless, manage_ad_accounts, manage_audiences, manage_alerts, manage_reports, manage_domain. Data: download_data (export), upload_data (bulk import), access_debug (debug console). The shop owner decides granularly which capabilities to delegate — only view_analytics is mandatory, all others are optional. A capability can be adjusted or fully revoked at any time.

Question 57

What's the difference between AGENCY_MANAGED and SELF_OWNED?

Accepted Answer

AGENCY_MANAGED: the owner is a legally separate service provider (e.g. a marketing agency) managing a third-party shop. The agency owner counts as a further recipient within the meaning of Art. 4(9) GDPR — they are not a sub-processor of ShopiPixel, but an independent ShopiPixel customer with their own contractual relationship. The legal basis for the data sharing is the explicit consent of the shop owner under Art. 6(1)(a) GDPR; the possibility of the transfer is disclosed in the DPA (§12). SELF_OWNED: both stores belong to the same controller (e.g. a company with multiple Shopify stores). No external data transfer, only internal organization. The shop owner actively selects the type in the consent flow — the app distinguishes both cases in audit logging and DPA handling.

Question 58

What data is shared in an agency link — and what is not?

Accepted Answer

Only data within the granted capabilities is shared: aggregated dashboard stats, event metrics, attribution data, audience configurations and — if delegated — platform credentials. NOT shared with the agency owner: raw customer data (emails, phone numbers, addresses — neither plaintext nor as hashes), Shopify billing data, bank details, and app-internal settings outside the delegated capabilities. Each store keeps its own encryption keys — the agency owner can only see/use credentials if manage_platforms is explicitly delegated. Every access is logged in the audit log.

Question 59

What are offline deals and why do they matter for my marketing?

Accepted Answer

Offline deals are sales that close outside the online store — for example via phone, email, or video call. In B2B especially, these channels often carry the highest-value deals. ShopiPixel captures these deals and reports them as offline conversions to all ten ad platforms. The result: your attribution reports finally include offline revenue, and platform campaign optimization learns which ads drive valuable offline deals — not just webshop purchases.

Question 60

How does click-ID matching work for offline deals?

Accepted Answer

On the first ad click, each platform appends a unique click-ID to the URL (e.g., gclid for Google, fbclid for Meta, msclkid for Microsoft). When a customer later calls or emails, you can capture the click-ID in ShopiPixel along with the deal. On deal closure, ShopiPixel reports the conversion with the click-ID to the platform, and the platform attributes it to the original ad click. ShopiPixel supports nine click-IDs: gclid, gbraid, and wbraid (Google Ads), fbclid (Meta), msclkid (Microsoft Ads), ttclid (TikTok), epik (Pinterest), scid (Snapchat), and liFatId (LinkedIn).

Question 61

Why are some offline deals not reported to Meta?

Accepted Answer

Meta (Conversions API) has a strict attribution window of 7 days click-through and 1 day view-through. If your offline deal closes later than 7 days after the original ad click, Meta discards the report platform-side — regardless of whether ShopiPixel transmits it correctly. That's not a bug but a limitation of the Meta API itself. For long B2B sales cycles, we recommend Google Ads (up to 90 days lookback) or TikTok (up to 180 days view-through) as primary attribution channels.

Question 62

Can I report offline deals without a click-ID?

Accepted Answer

Yes — ShopiPixel supports Enhanced Match via hashed email or phone number. If you have the contact-data record on the deal, ShopiPixel hashes it server-side with SHA-256 (plaintext never leaves the server) and sends only the hash to the platform. The platform matches the hash against its own user database and attributes the deal to the corresponding profile. Prerequisite: the customer has consented to marketing tracking (GDPR Art. 6(1)(a)). Enhanced Match boosts attribution rates especially for long-running B2B deals.

Question 63

Which platforms support offline conversion tracking?

Accepted Answer

Nine of the ten ShopiPixel platforms support offline conversions: Meta (CAPI, 7d window), Google Ads (UploadClickConversions + UploadCallConversions, 90d), Microsoft Ads (OfflineConversions API, 30d goal window), TikTok (Offline Event Sets, 180d/28d), LinkedIn (Conversions API, 90d), Snapchat (CAPI v2, 7d), Pinterest (offline events, 30d), Klaviyo (lifecycle events, ~1 year retro), and Custom Webhook (customer-controlled). Google Analytics 4 has no dedicated offline API — instead, Google's record-completion mechanism applies with the platform default of 365 days and no active offline dispatch.

Question 64

What does the offline deals feature cost?

Accepted Answer

Offline deals, the event-trigger wizard with the Platform Event Picker, and the Shopify Flow Action are all part of the Enterprise plan. Details on pricing and plan contents are on the pricing overview at /pricing. You can select Enterprise directly in the billing screen inside the app — no separate enablement process required.

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