Everything you need for better tracking
ShopiPixel combines server-side tracking with all major platforms in an easy-to-use Shopify app.
Server-Side Tracking
Events are sent directly from our server to the advertising platforms - not from your customers' browser. This means: no ad blockers, no browser restrictions, significantly fewer lost conversions.
- Bypasses browser-based ad blockers
- Independent of iOS 14+ restrictions
- No third-party cookies needed
- Reliable first-party data
All platforms in one app
Connect once - track everywhere. ShopiPixel supports all major advertising and analytics platforms with their official server APIs.
- Meta Conversions API (Facebook/Instagram)
- Google Analytics 4 Measurement Protocol
- Google Ads Enhanced Conversions
- TikTok Events API
- Pinterest, Snapchat, LinkedIn, Microsoft Ads
- Klaviyo Email Marketing
- Custom Webhooks (Scale/Enterprise)
Full-Funnel Tracking with Attribution Analysis
All events are sent to all platforms — as platforms need for optimal ML optimization. ShopiPixel also provides an independent attribution analysis.
- All events to all platforms for optimal ad optimization
- Click IDs automatically included for best Event Match Quality
- Independent attribution analysis in ShopiPixel
- Multi-Touch Attribution (Last Click, First Click, Linear, Time Decay, and more)
Dual-Track Event Capture
ShopiPixel combines browser events (Web Pixel) with server events (Webhooks) for maximum data quality. Deduplication ensures events are only sent once.
- Web Pixel for fast browser events
- Webhooks for reliable server events
- Automatic event deduplication
- Automatic data linking between browser and server
- Automatic pixel protection: Detects outages and ensures data quality
Privacy by Design
Privacy is not an afterthought for us, but part of the architecture. Each store has its own encryption keys. Credentials are stored in isolation.
- German data centers
- State-of-the-art encryption
- Store-specific keys
- Personal data is encrypted using state-of-the-art methods
- Audit logging for all access
GTM Server-Side Container
Export a pre-configured Google Tag Manager container with tags, triggers and variables for all active platforms.
- One-click export for your GTM server-side container
- Pre-configured tags for Meta, GA4, TikTok and more
- Automatic trigger and variable mapping
- Compatible with existing GTM setups
Dashboard Analytics
All important KPIs at a glance. Your dashboard shows you in real time how your tracking performs and where optimization potential lies.
- 6 KPIs: Revenue, Conversions, Events, Success Rate, Avg. Order Value, Conversion Rate
- Cart Abandonment Rate with trend over time
- Revenue broken down by platform
- Product-specific conversion rate
Configurable Alerts
Define custom rules and get automatically notified when important metrics exceed or fall below thresholds.
- Custom rules with flexible thresholds
- Notifications via email and webhook
- Cooldown intervals to prevent alert fatigue
- Available from the Growth plan
Event Configuration
Control which events are sent per platform. Disable unwanted events with a single click and maintain full control over your data flow.
- Per-platform event toggles for granular control
- Refund events to all configured platforms
- All events active by default — opt-out principle
- Available from the Growth plan
Real-Time Events (SSE)
Follow incoming events live in your dashboard. Server-Sent Events deliver every conversion, every click instantly.
- Live event feed directly in the dashboard
- Redis PubSub for instant delivery
- Automatic polling fallback on connection loss
- Filter by event type and platform
Customer Journey
Understand your customers' path from first page view to purchase. Identify drop-off points and optimize your funnel.
- Visual funnel flow across all touchpoints
- Individual customer journeys traceable
- Step-to-step conversion rate
- Available from the Growth plan
Ad Spend & ROAS
Import actual ad spend and calculate your true Return on Ad Spend. No estimated values, just real data.
- Ad spend imported from 7 platforms
- Actual ROAS per platform and campaign
- Spend trends over time
- Available from the Scale plan
Audience Sync
Sync customer segments directly with your ad platforms. Only SHA-256 hashed data is transmitted.
- Meta Custom Audiences & Google Ads Customer Match
- TikTok Custom Audiences & Pinterest Customer Lists
- Only hashed email addresses and phone numbers
- Available from the Enterprise plan
Custom Report Builder
Create custom reports with the metrics, dimensions and filters you need. Export as CSV or XLSX.
- Choose your own metrics and dimensions
- Flexible filtering options
- Export as CSV and XLSX
- Available from the Scale plan
Data-Driven Attribution
Markov chain-based attribution automatically distributes conversion value across all touchpoints along the customer journey.
- Markov chain model with automatic weighting
- Weekly weight recalculation
- Comparison with last-click and other models
- Available from the Enterprise plan
Cohort Analysis & LTV
Group customers by first purchase period and analyze repurchase behavior and lifetime value.
- Retention heatmap by cohort
- Lifetime value per cohort
- Repurchase rate and frequency
- Available from the Enterprise plan
- CSV/XLSX export for retention and LTV data
Data Warehouse Export
Export your tracking data to your data warehouse. Multiple delivery methods, automatic PII stripping.
- Delivery via webhook, SFTP or download
- NDJSON and CSV format
- Automatic PII stripping before export
- Available from the Enterprise plan
Creative Analytics
Analyze ad performance at the creative level. Identify which images, videos and copy convert best — based on real server-side data rather than estimated platform metrics.
- Performance comparison of individual creatives across all platforms
- Spend, revenue and ROAS broken down per creative
- Trend analysis to detect creative fatigue
- Available from the Scale plan
Marketing Mix Modelling
Statistical analysis of how all marketing channels interact. Understand how budget shifts between platforms affect your total revenue — independent of click-based attribution.
- Cross-channel budget optimization based on statistical models
- Accounting for seasonality and external factors
- Simulations for budget scenarios (what-if analysis)
- Available from the Enterprise plan
Multi-Store with Consent Flow
Manage up to 3 linked stores from a central dashboard — after active consent from each shop owner (Art. 6(1)(a) GDPR). The owner confirms the link in the in-app dialog and individually selects from 14 permissions which tasks to delegate. Two link types: 'Agency-managed' for service providers and 'Self-owned organization' for multi-shop operators. The consent can be withdrawn at any time.
- Up to 3 linked stores included in the Enterprise plan
- 14 granular permissions — from read-only stats to full access
- Two-step opt-in: owner invites, shop owner actively confirms
- Right of withdrawal under Art. 7(3) GDPR — anytime with one click
Consent & Privacy Dashboard
Keep track of your customers' consent rates. The Consent Dashboard shows you how many visitors accept tracking and how it affects your data quality.
- Consent rates by platform and time period
- Impact on Event Match Quality visible
- Privacy-friendly reporting without PII
- Available from the Growth plan
Performance Monitoring
Monitor the latency and reliability of your tracking events in real-time. Detect bottlenecks and platform issues before they affect your data.
- Event latency per platform with trend indicators
- Platform health status at a glance
- Proactive warnings for token expiry (Pinterest 30 days, LinkedIn 60 days)
- Available from the Growth plan
Intelligent Optimization
Receive data-driven recommendations based on your tracking data. The AI analyzes exclusively anonymous, aggregated metrics and suggests concrete improvements.
- AI recommendations based on your KPIs
- Optimization checklist with prioritized tasks
- Attribution model comparison for informed budget decisions
- Available from the Growth plan (AI recommendations), checklist in all plans
Custom Domain Tracking
Send tracking events via your own subdomain instead of the ShopiPixel domain. This improves first-party cookie attribution and increases data quality with browsers that enforce strict third-party restrictions.
- Own subdomain for first-party cookie usage
- Improved Event Match Quality through fewer cookie restrictions
- Automatic SSL certificate management
- Available from the Growth plan
Headless Commerce SDK
For stores with headless architecture (Hydrogen, Next.js, custom storefronts): A lightweight SDK for server-to-server event delivery without dependency on the Shopify Web Pixel.
- Server-to-server events without browser dependency
- Compatible with Hydrogen, Next.js and custom storefronts
- Standardized data layer format for all platforms
- Available from the Scale plan
Public REST API — server-to-server events and reporting
Send events directly from your own backends, ERP or CRM systems to ShopiPixel. Pull past events or aggregated statistics programmatically — without going through browsers or webhooks. Bearer token authentication, bulk inserts of up to 100 events per request, multi-currency aggregated in store currency.
- Three endpoints: GET /api/v1/events, POST /api/v1/events (single + bulk), GET /api/v1/stats
- Bearer token authentication, 1,000 requests/hour per API key
- Code examples in cURL, Node.js, Python and PHP at /help/api
- Available from the Enterprise plan
Offline Deals — track phone and email conversions server-side
Capture B2B deals from phone calls, emails, or in-person meetings and send them as offline conversions to all ten ad platforms. Click IDs from the last 90 days are matched back, so Meta, Google Ads, Microsoft Ads & co. can attribute your pipeline revenue to the correct campaigns. Enhanced Matching additionally assigns cold deals without a prior ad click to the correct campaign.
- Capture phone and email deals manually or via CSV upload
- 90-day click-ID matching for gclid, fbclid, msclkid, ttclid, epik, scid and liFatId
- Per-platform lookback filters (Meta 7d, Google Ads 90d, TikTok 180d, LinkedIn 90d, Pinterest 30d)
- Enhanced Matching via pseudonymised contact data — additional attribution without an ad click
- Automatic dispatch to all ten configured ad platforms — Enterprise plan
Event Triggers — build custom events with a platform event picker
Connect your custom events with platform-specific event codes in five steps — no code required. Smart defaults suggest the right mapping automatically, Shopify webhooks can be used as triggers, and credential errors surface directly inside the wizard.
- Five-step wizard per custom event — basics, mapping, trigger type, config, preview
- Platform event picker for nine platforms (Meta with 17 standard events, Google Ads GAQL, Microsoft Ads goals)
- Smart-default matching via fuzzy match including German and English synonym lists
- Shopify webhook mapping for nine topics (order, cart, checkout) — Enterprise plan
Shopify Flow Action — native workflow integration
ShopiPixel shows up as a custom action inside the Shopify Flow editor. Pick a custom event, configure it in the embedded App Bridge config page, and tap into the full event pipeline with platform router and consent checks — including replay protection and idempotency.
- ShopiPixel action available right inside the Shopify Flow editor
- App Bridge 4.x custom config page for event selection inside the editor iframe
- Replay protection and idempotency via action_run_id (24h Redis dedup)
- Full event pipeline with platform router and consent checks — Enterprise plan
Server-Side vs. Browser Tracking
Why server-side tracking is the better choice.
| Feature | Browser Tracking | ShopiPixel |
|---|---|---|
| Ad Blocker Resistance | ✗ | ✓ |
| iOS 14+ compatible | ✗ Limited | ✓ Largely unaffected |
| First-Party Data | ✗ | ✓ |
| Designed for GDPR compliance | ✗ Difficult | ✓ By Design |
| Conversion Capture | ~70% | ~95% |
| Match Quality Score | Low | High |
| Setup effort | Medium | 5 minutes |
Ready for better tracking?
Start for free now and experience the difference in your data.