Server-Side TikTok Tracking
for Shopify
Send conversion data reliably to the TikTok Events API. Improve campaign optimization and boost the ROAS of your TikTok Ads with comprehensive event data.
TikTok Pixel alone is no longer enough
Browser-based tracking is becoming increasingly unreliable. The TikTok Events API supplements the TikTok Pixel with server-side data, enabling more precise attribution and better campaign optimization.
Better attribution
Server-side events deliver reliable conversion data for TikTok's algorithm. Better attribution means better campaign optimization.
Reliable data
Ad blockers and browser restrictions only affect the browser pixel. Server-side events always reach TikTok.
Higher match rate
With automatic ttclid/ttp matching, events are more reliably attributed to the right TikTok users.
Supported TikTok Events
All relevant e-commerce events are sent in TikTok format. Additional events are also supported.
PageView
Page views for reach measurement and audience building.
ViewContent
Product views with content details for dynamic retargeting.
AddToCart
Cart events for mid-funnel optimization and retargeting.
InitiateCheckout
Checkout start for funnel analysis and conversion optimization.
Purchase
Completed purchases with revenue data for ROAS calculation and campaign optimization.
Automatic ttclid/ttp matching
ShopiPixel automatically detects TikTok click IDs (ttclid and ttp) and sends them with every event. This enables precise attribution and a higher event match rate.
Sync TikTok Custom Audiences automatically
Automatically synchronize your customer segments as TikTok Custom Audiences. Better Lookalike Audiences and more precise retargeting on TikTok.
Lookalike Audiences
Based on your best customers, TikTok automatically creates Lookalike Audiences. Server-side data provides a more precise foundation for audience building.
Dynamic Retargeting
Use server-side event data for more precise retargeting segments on TikTok. Reach users that the browser pixel would have missed.
Buyer Exclusion
Automatically exclude existing buyers from prospecting campaigns. Less waste, more efficient ad spend on TikTok.
Ready in 3 steps
Set up TikTok server-side tracking in just a few minutes.
Install
Install ShopiPixel and activate the Growth plan or higher.
Enter token
Enter the TikTok Events API access token and pixel ID from the TikTok Business Center.
Done
Events are immediately sent server-side to TikTok. You can see incoming events in the TikTok Events Manager.
From the Growth plan ($70/month)
TikTok Events API is available from the Growth plan. This plan includes Meta, GA4 and TikTok for up to 2,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
TikTok
Lookback: 180 days view / 28 days click
Offline Event Sets with event_source=offline and externalId. Events API v1.3.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start TikTok server-side tracking
Boost your TikTok ROAS with reliable server-side tracking. More precise attribution, better campaign optimization.