Server-Side Snapchat Tracking
for Shopify
Send conversion data reliably to Snapchat's Conversions API v3. More precise attribution and better campaign optimization for your Snapchat Ads.
Snapchat Pixel alone doesn't capture everything
The Snapchat Pixel in the browser is restricted by ad blockers and privacy features. CAPI v3 sends events directly from the server for reliable conversion measurement.
Comprehensive event data
Server-side events supplement the Snapchat Pixel and deliver a clearer picture of your conversion performance.
Bypass ad blockers
Server-side events are not affected by browser extensions. Reliable data for Snapchat's optimization algorithms.
CAPI v3 standard
ShopiPixel supports the latest Snapchat Conversions API v3 with all current features and event types.
Supported Snapchat Events
E-commerce events are sent in Snapchat CAPI v3 format. Additional events are also supported.
PageView
Page views for reach measurement and audience building on Snapchat.
AddToCart
Cart actions for retargeting and funnel optimization.
InitiateCheckout
Checkout start for identifying purchase-ready users.
Purchase
Completed purchases with revenue data for ROAS optimization.
Automatic ScCid/scid matching
ShopiPixel automatically detects Snapchat click IDs (ScCid/scid) and sends them with every event. This enables precise attribution of conversions to the right Snapchat Ads.
Ready in 3 steps
Set up Snapchat server-side tracking in minutes.
Install
Install ShopiPixel and activate the Scale plan or higher.
Enter credentials
Enter your Pixel ID and CAPI long-lived token from your Snapchat Ads Manager.
Done
Events are immediately sent server-side to Snapchat. Visible in the Snapchat Events Manager.
From the Scale plan ($119/month)
Snapchat CAPI v3 is available from the Scale plan. This plan includes all 10 platform integrations for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Snapchat
Lookback: 7 days
CAPI v2 with scid (from URL parameter ScCid) and event_source=OFFLINE.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start Snapchat server-side tracking
Improve your Snapchat ad performance with reliable server-side conversion tracking via CAPI v3.