Server-Side Pinterest Tracking
for Shopify
Send conversion data reliably to the Pinterest Conversions API. Better campaign optimization and more precise performance measurement for your Pinterest Ads.
More precise Pinterest conversion measurement
The Pinterest Tag in the browser is blocked by ad blockers and restricted by browser privacy features. The Conversions API sends data directly from the server for reliable measurement.
Better campaign performance
With comprehensive conversion data, Pinterest optimizes its algorithms better and delivers more relevant ads to purchase-ready users.
Reliable data
Server-side events are not affected by ad blockers or browser restrictions. Comprehensive conversion data for every channel.
Click-ID attribution
Automatic epik click ID matching precisely attributes conversions to the right Pinterest clicks.
Supported Pinterest Events
All relevant e-commerce events are sent to the Pinterest Conversions API. Additional events are also supported.
PageView
Page views for audience building and reach optimization.
AddToCart
Cart events for retargeting and mid-funnel optimization.
InitiateCheckout
Checkout start as a signal for purchase-ready user segments.
Purchase
Completed purchases with revenue data for ROAS measurement and campaign optimization.
Sync Pinterest Customer Lists automatically
Automatically synchronize your customer segments as Pinterest Customer Lists. Better Actalike Audiences and more targeted campaign delivery.
Actalike Audiences
Pinterest automatically creates Actalike Audiences based on your Customer Lists — Pinterest's version of Lookalike Audiences for new customer acquisition.
Retargeting
Use server-side customer data for more precise retargeting on Pinterest. Reach users that the browser pixel would have missed.
Buyer Exclusion
Automatically exclude existing buyers from prospecting campaigns. Optimize your Pinterest budget for new customer acquisition.
Ready in 3 steps
Set up Pinterest server-side tracking quickly.
Install
Install ShopiPixel and activate the Scale plan or higher.
Enter token
Enter the Pinterest Conversions API token and Ad Account ID from your Pinterest Business Account.
Done
Events are immediately sent server-side to Pinterest. You can see incoming conversions in the Pinterest Ads Manager.
Token expires after 30 days
The Pinterest access token expires after 30 days. ShopiPixel warns you in time via email so you can renew the token before tracking is interrupted.
From the Scale plan ($119/month)
Pinterest Conversions API is available from the Scale plan. This plan includes all 10 platform integrations for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Lookback: 30 days
Offline events with action_source=offline and epik-based matching. Enhanced Match via externalId.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start Pinterest server-side tracking
Improve your Pinterest ad performance with reliable server-side conversion tracking.