Server-Side Meta Tracking
for Shopify
Send conversion data reliably to the Meta Conversions API (Facebook & Instagram). Bypass ad blockers, improve event match quality and optimize your campaigns with comprehensive data.
Browser pixels lose up to 40% of your Meta conversions according to industry estimates
Ad blockers, iOS 14.5+ and cookie restrictions prevent the Meta pixel in the browser from capturing all events. Server-side tracking sends events directly from the server to Meta, bypassing these issues.
Better Event Match Quality
The Meta Conversions API uses server-side data points for a higher match rate. Your events are more reliably attributed to the right users.
Ad blocker resistant
Server-side events are not blocked by browser extensions. Your Facebook and Instagram campaigns receive comprehensive conversion data.
More precise audiences
With comprehensive conversion data, Meta creates better lookalike audiences and optimizes your campaigns more effectively.
Supported Meta Events
All relevant e-commerce events are automatically sent to the Meta Conversions API. Additional events are also supported.
PageView
Captures every page view of your store for reach measurement and retargeting.
ViewContent
Tracks product views with item details for dynamic retargeting.
AddToCart
Detects when products are added to the cart. Ideal for cart abandonment campaigns. In Webhook-Only mode without user identifier — Dual-Track recommended for campaign matching.
InitiateCheckout
Captures checkout start for precise funnel analysis and checkout optimization.
Purchase
The most important event: Captures completed orders with revenue data for ROAS optimization.
Automatic fbclid/fbc matching
ShopiPixel automatically detects Meta click IDs (fbclid/fbc) and sends them with every event. This significantly improves event match quality and leads to more precise attribution.
Ready in 3 steps
No technical knowledge required. Setup takes less than 5 minutes.
Install
Install ShopiPixel from the Shopify App Store. Integrated into your store with one click.
Connect with Meta
Click "Connect with Meta" and authorize ShopiPixel. Then pick your ad account and pixel from the dropdowns — no token copy-paste, no manual pixel ID. Alternatively, you can set up Meta manually: enter your pixel ID and a CAPI token from the Meta Events Manager.
Done
Events are immediately sent server-side to Meta. You can see the status in real-time in the dashboard.
Sync Custom Audiences automatically
Create and update Meta Custom Audiences directly from ShopiPixel. Your customer segments are automatically synchronized with the Meta Business Manager.
Lookalike Audiences
Based on your best customers, Meta automatically creates Lookalike Audiences. Server-side data provides a more precise foundation.
Dynamic Retargeting
Use server-side event data for more precise retargeting segments. Reach users that the browser pixel would have missed.
Buyer Exclusion
Automatically exclude existing buyers from prospecting campaigns. Less waste, more efficient ad spend.
Import Meta ad spend automatically
ShopiPixel automatically imports your Meta ad spend and shows the platform-attributed ROAS per campaign — the conversion values come straight from Meta's own attribution (consistent with your Meta Ads Manager). All cost and revenue data in one dashboard.
True ROAS
Combine your imported Meta ad spend with the conversion values Meta itself attributes per campaign. You see exactly the ROAS your Meta Ads Manager reports under your configured attribution window.
Campaign Overview
Ad spend and platform-attributed ROAS per campaign, directly comparable side by side.
Included from the Free plan
The Meta Conversions API is already included in ShopiPixel's free plan. Start immediately at no cost and upgrade later when you need more platforms.
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Meta CAPI
Lookback: 7 days click / 1 day view
Click-ID (fbclid) + Enhanced Match via hashed email/phone. Offline deals with action_source=offline.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start Meta server-side tracking
Improve your Facebook & Instagram ad performance with reliable server-side tracking. Start for free.