Server-Side LinkedIn Tracking
for Shopify
Send conversion data reliably to the LinkedIn Conversions API. Ideal for B2B Shopify stores with LinkedIn campaigns. Precise attribution and better campaign optimization.
LinkedIn Insight Tag has limitations
The LinkedIn Insight Tag in the browser is blocked by ad blockers and restricted by corporate firewalls. Especially in the B2B space, valuable conversion data is lost. The Conversions API solves this problem.
B2B conversion tracking
LinkedIn is the most important B2B platform. Server-side tracking ensures that every conversion is reliably captured.
Bypass firewalls
Corporate firewalls often block tracking pixels. Server-side events are not affected and reach LinkedIn reliably.
Precise attribution
Automatic li_fat_id click ID matching attributes conversions to the right LinkedIn campaigns.
Supported LinkedIn Events
E-commerce events are sent to the LinkedIn Conversions API. Additional events are also supported.
Purchase
Completed purchases with revenue data for ROI measurement of your LinkedIn campaigns.
AddToCart
Cart actions as purchase intent signals for LinkedIn campaigns.
InitiateCheckout
Checkout start for funnel analysis and lead qualification.
ViewContent
Product views for retargeting and B2B prospect identification.
Search
Search queries as purchase intent signals for targeted LinkedIn campaigns.
Lead
Lead capture for B2B campaigns and conversion optimization.
CompleteRegistration
Registrations as conversion goals for LinkedIn lead-gen campaigns.
Automatic li_fat_id matching
ShopiPixel automatically detects the LinkedIn click ID (li_fat_id) and sends it with every event. This way, every conversion is reliably attributed to the right LinkedIn click.
Ready in 3 steps
Set up LinkedIn server-side tracking in minutes.
Install
Install ShopiPixel and activate the Scale plan or higher.
Connect with LinkedIn
Click "Connect with LinkedIn" and authorize ShopiPixel. Then pick your organization and conversion rule from the dropdowns — no token copy-paste, no manual organization ID. Alternatively, you can set up LinkedIn manually: enter your conversion rule ID and a Direct API access token from the LinkedIn Campaign Manager.
Done
Events are immediately sent server-side to LinkedIn. Visible in the LinkedIn Campaign Manager under Conversions.
Connection stays active permanently
After the one-time authorization, ShopiPixel refreshes the LinkedIn connection automatically in the background — you never have to renew anything. Should LinkedIn require a fresh authorization after an extended period, ShopiPixel notifies you in time via email.
From the Scale plan ($119/month)
LinkedIn Conversions API is available from the Scale plan. This plan includes all 10 platform integrations for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Lookback: 90 days
Conversions API with liFatId and Enhanced Match via hashed contact data.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start LinkedIn server-side tracking
Improve your B2B conversion tracking on LinkedIn with reliable server-side data.