Server-Side Klaviyo Tracking
for Shopify
Automatically send e-commerce events to Klaviyo for personalized email and SMS campaigns. Reliable data directly from the server for maximum personalization.
More reliable events for better email campaigns
Browser-based tracking can be limited due to ad blockers and privacy settings. Server-side events help Klaviyo receive more relevant customer data for personalized flows and campaigns.
Personalized emails
Comprehensive event data enables precise segmentation and personalized email flows based on actual customer behavior.
Automated flows
Browse abandonment, cart abandonment and post-purchase flows work more reliably with server-side event data.
Better segmentation
With comprehensive purchase data, you create more precise segments in Klaviyo for targeted campaigns with higher ROI.
Supported Klaviyo Events
E-commerce events are sent in Klaviyo format and are immediately available for flows and segments.
Viewed Product
Product views for browse abandonment flows and personalized recommendations.
Added to Cart
Cart actions for cart abandonment emails and SMS reminders.
Viewed Cart
Cart views for targeted cart abandonment flows and product recommendations.
Started Checkout
Checkout start for checkout abandonment flows and conversion optimization.
Placed Order
Completed orders for post-purchase flows, upselling and review requests.
Searched Site
Search queries as intent signals for personalized product recommendations via email.
Submitted Form
Form submissions for lead capture and automated follow-up flows.
Subscribed to Newsletter
Newsletter sign-ups for welcome flows and onboarding sequences.
Removed from Cart
Cart removals for re-engagement flows and product alternatives.
Ready in 3 steps
Set up Klaviyo server-side tracking in minutes.
Install
Install ShopiPixel and activate the Scale plan or higher.
Enter API keys
Enter the Klaviyo Public API Key and Private API Key from your Klaviyo account. Both can be found under Account > Settings > API Keys.
Done
Events are immediately sent server-side to Klaviyo. You can see the events directly in the Klaviyo Activity Feeds.
From the Scale plan ($119/month)
Klaviyo Events API is available from the Scale plan. This plan includes all 10 platform integrations for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Klaviyo
Lookback: ~1 year retro
Lifecycle events with historical time field. Integrated via Klaviyo API.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Start Klaviyo server-side tracking
Give Klaviyo reliable event data for personalized email and SMS campaigns. Maximum personalization, maximum ROI.