Server-Side GA4 Tracking
for Shopify
Send e-commerce events directly from the server to Google Analytics 4 via the Measurement Protocol. Comprehensive data, regardless of browser restrictions.
GA4 data in the browser is incomplete
The GA4 JavaScript tag is blocked by ad blockers and restricted by browser privacy features. The Measurement Protocol sends data server-side and delivers a clearer picture.
Comprehensive e-commerce data
Revenue, orders and product performance are reliably captured. No more gaps in your GA4 reports.
Bypass ad blockers
Server-side events reach GA4 reliably, even when visitors use ad blockers or privacy extensions.
Better decisions
With comprehensive data, you make informed decisions about marketing budget, product range and conversion optimization.
Automatic session attribution
ShopiPixel automatically generates a GA4-compatible session ID, even when no Google Tag is installed on the store. Events are correctly attributed to sessions and geo data is transmitted server-side.
Supported GA4 Events
All e-commerce events are automatically sent in GA4 format.
page_view
Page views for traffic analysis and user behavior in GA4.
view_item
Product views with item details for e-commerce reports.
add_to_cart
Cart actions for funnel analysis and conversion optimization.
begin_checkout
Checkout start for purchase process analysis.
purchase
Completed purchases with revenue data, products and transaction IDs.
Ready in 3 steps
Setup is done in just a few minutes.
Install
Install ShopiPixel from the Shopify App Store and activate it in your store.
Enter GA4 credentials
Enter the Measurement ID and API Secret from your GA4 property. You can find both in the GA4 admin settings.
Done
Events are immediately sent server-side to GA4. The data appears in your GA4 reports.
From the Starter plan ($35/month)
Google Analytics 4 server-side tracking is available from the Starter plan. The Starter plan includes Meta CAPI and GA4 for up to 500 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Google Analytics 4
No active offline dispatch
GA4 has no dedicated offline API. Uses Google's record-completion mechanism with a platform default of 365 days — ShopiPixel does not actively send offline deals to GA4.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Activate GA4 server-side tracking
Get comprehensive e-commerce data in Google Analytics 4. Significantly fewer events lost to ad blockers.