Server-Side Google Ads Tracking
for Shopify
Improve your Google Ads performance with Enhanced Conversions. Server-side conversion data delivers more precise signals for Smart Bidding and better ROAS optimization.
More conversions for Google Smart Bidding
Google Ads Smart Bidding learns from your conversion data. The more comprehensive the data, the better the algorithm optimizes your bids. Server-side Enhanced Conversions close the data gap.
Better bid optimization
Smart Bidding strategies like Target ROAS and Maximize Conversions work better with comprehensive conversion data.
Significantly less data loss
Ad blockers and browser restrictions prevent the Google Tag from capturing conversions. Server-side bypasses these problems.
Precise click-ID matching
Automatic gclid matching attributes every conversion to the right click. For maximum transparency in your Google Ads account.
Supported Google Ads Events
Purchase is the primary conversion (required). Additional events can be optionally configured as secondary conversions.
PageView (Optional)
Page views as secondary conversion for remarketing. Requires a separate Conversion Action in your Google Ads account.
AddToCart (Optional)
Cart actions as secondary conversion for funnel analysis. Requires a separate Conversion Action in your Google Ads account.
InitiateCheckout (Optional)
Checkout starts as secondary conversion for funnel optimization. Requires a separate Conversion Action in your Google Ads account.
Purchase (Primary)
Purchases with revenue data as primary conversion for ROAS-based bidding strategies. Always sent.
Automatic gclid matching
ShopiPixel automatically detects the Google click ID (gclid) and sends it with every event. This way, every conversion is attributed to the right Google Ads click.
Ready in 3 steps
Set up Google Ads Enhanced Conversions quickly and easily.
Install & Connect
Install ShopiPixel, activate the Scale plan or higher and click 'Connect with Google Ads'. Alternatively, you can enter credentials manually.
Select Account & Conversion
After OAuth authorization, select your Google Ads account and Conversion Action (e.g. 'Purchase') from the dropdowns.
Enable Enhanced Conversions
In Google Ads under Goals → Settings, enable 'Enhanced Conversions' (method: Google Ads API) and 'Enhanced Conversions for Leads'. Optional: Configure additional Conversion Actions for AddToCart, Checkout and PageView in the ShopiPixel settings.
Sync Customer Match lists automatically
Automatically synchronize your customer segments as Google Ads Customer Match lists. Better audiences for Search, Shopping and YouTube campaigns.
Customer Match
Automatically upload hashed customer data as Customer Match lists to Google Ads. Reach existing customers on Google Search, YouTube and Gmail.
Similar Audiences
Google automatically creates similar audiences based on your Customer Match lists for new customer acquisition.
Buyer Exclusion
Automatically exclude existing customers from prospecting campaigns. Optimize your budget for new customer acquisition.
Import Google Ads spend automatically
ShopiPixel automatically imports your Google Ads spend. See the true ROAS per campaign, ad group and keyword in one dashboard.
True ROAS
Combine server-side revenue data with actual Google Ads spend. Calculate the real return on ad spend.
Keyword Performance
Ad spend broken down by campaign, ad group and keyword. Identify profitable search terms at a glance.
Cost per Order
Calculate actual acquisition cost per order and optimize your budget for maximum profitability.
From the Scale plan ($119/month)
Google Ads Enhanced Conversions is available from the Scale plan. This plan includes all 10 platform integrations for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Google Ads
Lookback: up to 90 days
UploadClickConversions for gclid/gbraid/wbraid, UploadCallConversions for phone deals. Enhanced Conversions for deals without click-ID.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Improve Google Ads performance
Give Google Smart Bidding the comprehensive conversion data it needs. Server-side Enhanced Conversions for better ROAS.