Custom Webhook
for Shopify
Send e-commerce events to any HTTP endpoint. Connect your Shopify store with internal systems, data warehouses or platforms that ShopiPixel doesn't natively support yet.
Send events where you need them
Not every business uses only standard advertising platforms. The Custom Webhook gives you full control over where your e-commerce events are sent.
Any endpoint
Send events to any URL that accepts HTTP requests. Internal APIs, data warehouses, CRM systems or analytics tools.
Custom integrations
Build custom integrations with platforms that ShopiPixel doesn't natively support yet. Full flexibility for individual requirements.
Data Warehouse
Route events to your data warehouse (BigQuery, Snowflake, etc.) for custom analyses and business intelligence.
All e-commerce events available
The Custom Webhook receives all events that ShopiPixel captures.
PageView
Page views with URL, referrer and session information.
AddToCart
Cart actions with product details, quantity and price.
InitiateCheckout
Checkout start with cart contents and total value.
Purchase
Completed orders with comprehensive transaction details and product data.
Typical use cases
The Custom Webhook is versatile. Here are the most common use cases.
CRM systems
Send purchase data to your CRM (HubSpot, Salesforce, etc.) for automated workflows and customer care.
Business Intelligence
Route raw data to your BI tool or data warehouse for custom dashboards and analyses.
Automations
Connect events with Zapier, Make or n8n for automated workflows based on store events.
Ready in 3 steps
Set up a Custom Webhook in just a few minutes.
Install
Install ShopiPixel and activate the Scale plan or higher.
Enter URL
Enter the target URL of your webhook. ShopiPixel sends events as HTTP requests to this address.
Done
Events are immediately sent to your endpoint. You can see the delivery status in the ShopiPixel dashboard.
From the Scale plan ($119/month)
Custom Webhook is available from the Scale plan. This plan includes all 9 platform integrations + Custom Webhook for up to 10,000 orders per month.
All prices net plus applicable tax. View all plans
Report offline deals to this platform
Capture B2B deals via phone, email, or video call and forward them as offline conversions — with click-ID matching and Enhanced Match.
Custom Webhook
Lookback: customer-controlled
Event name = CustomEvent.name. HMAC-signed payload with configurable mapping.
Platform Event Picker for Custom Events
Link your Custom Events to platform-specific event codes via the five-step wizard. No manual mappings, no typos.
Set up Custom Webhook
Send e-commerce events where you need them. Maximum flexibility for your custom setup.